ralph lauren is the biggest loser. tive n tiffany's on the list, whole foods, coach. businesses that cater to people of a certain income. >> how many ways can you color the same check and hope to send it around the world? they're not a respected name for a lot of people in the united kingdom. it is actually a down market brown. >> down market? >> if you believe that, at least there are buying opportunities when you see the others. i have a bbe coat. >> it's getting chilly now. >> of course, simon, see you in a bit. if you're just joining us this is what you missed earlier on this morning. >> welcome to hour three of "squawk on the street." here's what's happening so far. >> if mark fields delivers a ford fiesta with three wheels, he's out. if i deliver a kid at the end of high school that can't be employed or can't go to college, out. >> this was the most egregious example of preconditioning the market i have ever seen. >> how so? >> the way it was promoted. >> urban outfitters brings in the founder that their stores are completely revamped and their price points are